Product Marketing Manager

Linz or Vienna | Marketing | Full-time


As a Product Marketing Manager, you are the key cross-functional driver within one of our growth squads, formed by product and marketing experts. In this role, your objective will be to sustainably grow and engage users of the adidas Running and adidas Training apps, while actively shaping the future growth strategy of Runtastic.


You’ll contribute by:

  • Technically managing a growth squad (CRM, User Acquisition, ASO and Digital Activations) with the objective of coordinating, planning, supporting, executing and optimizing growth relates initiatives across the full funnel
  • Managing and being responsible for the fulfillment of our business metrics and business goals on an app and company level
  • Acting as a connection between Marketing, Content and Product, coordinating their respective roadmaps and giving framework advices in collaboration with our Head of Product Marketing
  • Supporting our Head of Product Marketing in strategically defining and optimizing the big picture to achieve the yearly company goals
  • Monitoring the funnel metrics and tracking capabilities to find new opportunities
  • Mentoring and coaching (junior) growth squad members and product marketing specialists
  • Aligning with adidas peers on growth topics, funnels, journeys and user experience

What makes you the right match:

  • 3+ years of professional experience in product marketing (apps) or digital marketing (mobile focus)
  • Degree ideally in business administration, performance marketing, digital marketing, product management or a related field
  • Ability to simplify complex matters to make information accessible to a broader audience of different stakeholders
  • Analytical mindset with a strong focus on creative problem-solving
  • Proven track record of working with app funnel metrics and optimizing them
  • Passion for transferring knowledge by mentoring and growing team members 
  • Excellent English skills as well as communication and presentation skills

Salary Information

And here’s the fine print: Our salary range starts at EUR 46,620 gross annually (based on a 38.5 hours working week). Your actual offer depends on your skillset and experience.



Bianca Tietz
Talent Scout
+43 660 661 60 6